CONTENT

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The content is both an information and a communication.The sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.

Essence of a communicated message or discourse, as comprehended or received by its intended audience. Glue' that makes a website 'sticky' makes visitors return, and keeps them from leaving.

CREATIVITY

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Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers.

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.